Most Original Book Trailer: The Lost Code

There is a filmmaking technique called "found footage" that movies like Paranormal Activity and Chronicle have utilized. It makes the film look more real when the subject matter is anything but. When I came upon this book trailer it was literally the first and only book trailer I have seen that used the "found footage" technique. More than that - it doesn't explain what the book is even about. It's there really to entice you to go figure it out with a link at the end of the video. Curious? I sure was. Which is why The Lost Code by Kevin Emerson has earned my award for Most Original Book Trailer, even if it doesn't explain anything. Check it out below!

What do you think? Intrigued? Is there another book trailer that deserves this award more? Sound off below!


  1. Wow! I have to say I wasn't too keen on this book but the trailer makes it look really interesting. Definitely one of the best I've ever seen. Thanks for sharing!

  2. Very intriguing! Bumping this up my to-reads list. :)